Bull's offers everyone the freedom to play darts without limitations.
The Bull's brand was created to meet the needs of darters. Founded in 1979 by Dick Boel, the founder and owner of Embassy Sport. Bull's has become an indispensable partner for millions of darters worldwide.
Everyone deserves good darts.
For more than 40 years, Bull's has been passionate about making darts for every kind of darter - from everyday darters to the pros. As an authority on darts and dart accessories, Bull's knows better than anyone what good equipment can do for a darter.